Market and financial feasibility study with facility and branding recommendations, to support the financing of a new resort hotel in the Buellton (Solvang) area of the Santa Ynez Valley.
Hotel market and financial feasibility study with facilities recommendations, for a resort destination hotel in the Solvang area of California. The Buellton area is situated just west of the scenic themed Danish community of Solvang, California. Both communities are located in the Santa Ynez Valley region of Santa Barbara County, a closely-controlled urban growth area.
A market study with financial projections was prepared to determine the feasibility of a new hotel property to serve tourism visitors, and to recommend facilities and hotel franchise “flag” affiliation. Originally developed and opened as a Holiday Inn.