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Rapid Concept Prototyping

Providing previsualization of project massing and site organization during the feasibility stage of project concepting.
Traveling and Pop-Up Exhibit Designers
Company Pop-up Store – Ideation

Big Thunder Brewery  |   To support the exploration of formats for a pop-up company store, we prepared alternative formats that would require minimal capital investment and allow quick set-up when required.   The intention was to create a concept for an annex operation directly connected (and licensed) as part of the adjacent microbrewery.

 

The initial ideation was created to also support conceptual costing of the store store.

conceptual design
Rail Station & Yard at Water City

aec   Ideation and conceptual design with 3d rapid-prototyping, for mixed-use destination resort with regional rail station and rail servicing yard.  Proposed at Water City Niagara Falls project, now in design.  Niagara Falls, Ontario, Canada.

 

Illustration work shown here is a product of aec‘s Rapid Prototyping Unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.

 

Posted information and images regarding this assignment is limited at client’s request.

 

 

 

Themed Entertainment Consultants - The Horror Company product line - Halloween attractions that will operate this season.
Halloween Seasonal Attraction – Haunted Hayride

aec  Ideation and conceptual design for Halloween Seasonal Attraction.   Client:  The Horror Company.  Illustration work shown here is a product of aec‘s Rapid Prototyping Unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.

 

 

 

 

Global Real Estate Consultants - Film Studios Development Consultant
Film Studio Chuncheon – South Korea

aec  Daeil Mining Co., Ltd., Camnol Inc. (South Korea)  |  As film studios development consultants, StoneCreek Partners AEC provided rapid prototyping for a potential first phase of film studio proposed in Chuncheon, South Korea, involving the repurposing of a former U.S. military base.

 

Conceptual design and 3D visualizations for a planned film studio, digital creative hub, and attractions facility, in a resort community just outside of metropolitan Seoul, South Korea. The project is a re-purposing of existing facilities along with new construction, on a former military base.

 

Illustration work shown here is a product of aec‘s Rapid Prototyping Unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.

 

 

 

Sports Arena Exploration

Charrette, rapid-prototyping of massing and right-scaling, along with market and financial feasibility analysis for an NBA arena as part of a mixed-use gaming resort in Las Vegas, Nevada.   The work has included a role as themed entertainment consultant to this venue and the overall project, to seek overall consumer appeal for the planned destination place.

 

Confidential – At client request, the rapid-prototyping image shown here includes limited details only.

 

Office and Industrial Consultants - An example of design charrette facilitation by StoneCreek Partners, here, one of the exhibits prepared for the sessions.
Business and Social Lounge – Ideation

aec   Confidential Client  |  Ideation and experiential design for niche business and social lounge.  For First Unit beta in Greater Los Angeles and multi-site roll-out thereafter, after testing.

 

Illustration work shown here is a product of aec‘s Rapid Prototyping Unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.

 

 

Conceptual Design for Sports Bar Restaurant
Conceptual Design for Sports Bar Restaurant

Conceptual design for sports bar restaurant with interactive media display walls and customer interactive games and contests.  A focus of the experiential design was in accentuating the game day guest experience with the additional OTT streaming possibilities with today’s micro broadcasting engines and private commercial networks.  The gathering potential for sports events and fan communities is relatively untapped and is the objective for this particular client group.

 

Our work included rapid prototyping of several alternative locations for the new sports bar restaurant, within a regional mall in the process of redevelopment.   The same concept is also envisioned for roll-out to casino gaming environments as part of larger sports book operations.  In the design and operation of the venue, the unique aspects of particular major sports is integrated to heighten the affinity with fans of American football, soccer, basketball, baseball, and the like, whether professional, collegiate, or at the youth participation level.

 

An interesting feature of the conceptual design for this sports bar restaurant is in the private event rooms each equipped large-scale media displays.  The rooms are intended for youth and adult league team celebrations, college and university alumni game-viewing parties, as well as social and corporate events.   A modular digital editing bay sits adjacent to the meeting rooms, to allow local live video feeds to the restaurant that are directly displayed to the media walls, or, stored, edited, and displayed once game-day participants reach the restaurant.   Some of the new niche OTT streaming apps such as Twitch are also intended to play a role in these meeting areas.  These same features are also intended to support local organizational team building events to be produced in partnership with a local team-building company.

 

Confidential – At client request, the rapid-prototyping images shown here includes limited details only.

 

Conceptual Design for Sports Bar Restaurant

The sports bar restaurant concept includes an arena annex in the bar area with several fully immersive games and contests, also to be carried on the large interactive media wall.

hockey rink design
Hockey Training Facility

Rapid prototyping of indoor hockey training and regional league play facility, planned for the greater Buffalo region of New York state.

 

Client:  Cocov Destinations – Toronto.  Illustration work shown here is a product of aec‘s Rapid Prototyping Unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.

 

 

 

Opportunity Zone Consultants
Burton Station Urban Village

As real estate consultants for project feasibility, StoneCreek Partners provided feasibility analysis, a conceptual site plan and rapid-prototyping massing study, and business plan for proposed mixed-use urban village to be developed on infill properties in Virginia Beach, Virginia. Components of the urban village to include office space, main street retail, hotel, senior living, and for-sale housing.

 

In addition to the subject Project, the neighborhood in which the Project is situated continues to be a major focus for redevelopment and regeneration, for developments featuring for-sale housing, apartments, and shopping facilities.  One of the more recent developments in the neighborhood is Norfolk Premium Outlets, a Simon Property development which opened in June 2017.    A new regional IKEA store is now in development in close proximity, further enhancing the regional retail draw of the Project’s immediate neighborhood.

 

The Project site is well situated within the Hampton Roads region, just off the Hampton Road Beltway (Interstate 64).    The Hampton Road Beltway is the primary transportation route through the Hampton Roads region.   Hampton Roads refers to the Virginia Beach-Norfolk-Newport News, VA-NC metropolitan area, which includes the cities of Virginia Beach, Norfolk, Chesapeake, Hampton, Newport News, Portsmouth, Suffolk, Poquoson, and Williamsburg.   The resident population of the Virginia Beach-Norfolk-Newport News, VA-NC metropolitan area ranks among the top 50 metropolitan areas of the U.S.