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Strategic Marketing

We get involved with strategic marketing matters for most projects.   Even the most interesting and intriguing out-of-home leisure-time offerings can fail if the strategic marketing aspects do not optimize trial, recognition, and experiential resonance.

 

Strategic marketing begins with exploration of sustaining competitive advantages of an offering and then knitting such advantages with consumer expectations and fantasies.   Realizing the right strategic marketing construct in each customer touch-point, becomes the detail work.

 

We blend “no bounds” creativity in ideation and product concepting for to-be-built and to-be-re-positioned projects and products, with what Peter Drucker has called a strategic marketing approach that “seeks the sustainable competitive advantage.”  We often act as strategic marketing consultants in seeking “pragmatic creativity,” recognizing that cutting-edge product ideas must be implementable within financial objectives and investor expectations.

The strategic marketing strategy is ultimately, the predictor of success.
  • Sierra Crossing Mixed-Use District

    The Allen Group  |   Project feasibility evaluation including tenant mix, leasing, and anchor tenant strategies for this potential mixed-use district planned for Bakersfield, California.  Work inc...

  • Camel Rock Studios & Production Backlot

    aec  Project business advisory and launch support for new film studio in Santa Fe, New Mexico. Client:  Pueblo of Tesuque Development Corp.  ...

  • Ulcinj Today – Strategic Marketing

    Becovic Management Group / Becovic Holdings Corp.  |  Multi-lingual web portal promoting South Coast Montenegro for the benefit of Hotel Mediteran Ulcinj and other Becovic Management Group interests...

Related Matters
Additional Strategic Marketing Experience
  • aec Adventure Entertainment
    BtoB Destination Marketing – “New Awe for the Falls”

    Cocov Destinations  |   Creation of marketing nomenclature, leasing brochure, and previsualization studies, for a portfolio of retail-entertainment developments in the Niagara Falls region of Ontario and New York state.  ...

  • Builder Sales Materials – Master-Planned Community

    Confidential Client  |  Packet of sales materials for BtoB builder sales and investor solicitation, for major master-planned community.  ...

  • Camel Rock Studios & Production Backlot

    aec  Project business advisory and launch support for new film studio in Santa Fe, New Mexico. Client:  Pueblo of Tesuque Development Corp.  ...

  • Gaming Resort Strategic Marketing

    Strategic marketing evaluation for resort positioning with guests.    ...

  • Ideation – Film Promotion LBE Activation

    aec   Confidential Client  |  Ideation and rapid prototyping for promotional activation to accompany film release.   Several guest experience options were explored and budgeted.  Illustration work shown here is a produ...

  • Luxe Dating Website Prototype

    Luxe Meets Love  |  Rapid-prototyped dating website taken to working beta version for proof of concept.      ...

  • New York Times Names “Ulcinj South Coast” and Hotel Mediteran Among the “Top 31 Places to Go in 2010”

      Travel Editors of the New York Times have compiled their “Top Places to Go” guide for 2010. The New York Times has identified the Ulcinj south coast region of......

  • aec Event Production
    Ritz-Carlton Aspen – Grand Opening Weekend

    aec   Newfield Enterprises International / Savanah Limited Partnership – Production of event weekend and evening gala celebrating the grand opening for the Ritz-Carlton Aspen, a ski-in destination resort situated at.....

  • Sierra Crossing Mixed-Use District

    The Allen Group  |   Project feasibility evaluation including tenant mix, leasing, and anchor tenant strategies for this potential mixed-use district planned for Bakersfield, California.  Work including consideration of p...

  • Slamball League – Launch PR

    Tollin/Robbins Productions   |   AEC’s predecessor company provided launch PR during the initial launch of Slamball in the U.S.   Slamball is a form of basketball played with four trampolines in front......

  • Strategic Marketing, Ayla Oasis Aqaba

    aec   Ayla Oasis  |  StoneCreek Partners was retained to assist the developer of this $1.4 billion USD mega-development in positioning the island town center portion of the master planned community,......

  • Studio Branding

    ...

  • aec Adventure Entertainment Cos. conceptual design
    TV Land Restaurant

    TV Land Restaurant Corp.  /  Paramount Licensing  |  Big idea exploration, guest experience ideation, and experiential design for potential branded restaurant attraction based upon the TV Land brand.   TV Land......

  • Ulcinj Today – Strategic Marketing

    Becovic Management Group / Becovic Holdings Corp.  |  Multi-lingual web portal promoting South Coast Montenegro for the benefit of Hotel Mediteran Ulcinj and other Becovic Management Group interests.    ......

 

StoneCreek Partners  StoneCreek Partners  StoneCreek Partners  StoneCreek Partners  StoneCreek Partners  StoneCreek Partners

 
 

Contact us for more information or to discuss your project