As retail-entertainment consultants and designers, we have been involved in operating, design, and consulting to some of cutting-edge shopper offerings in the retail-entertainment industry. We are often asked in to situations where a client is exploring fresh solutions to staging, technologies, and niche customer interests, to generate more footfalls and resonating experiences. StoneCreek Partners’ retail-entertainment experience includes site acquisition, due diligence, feasibility analysis, deal structuring, and asset management of such centers.
Consumers today have a wide array of places where they can enjoy their leisure-time including retail centers, restaurants, nightclubs, museums, family entertainment centers, theaters, sport facilities, theme parks, themed attractions, themed entertainment, museums & science centers, among many others. We have also seen a return to urban entertainment districts, historic districts, and the “great streets” of vibrant urban locations. To a varying extent, all these places compete with each other as alternative experiences for a consumer’s time and attention. They have choices!
In general, today’s consumer, from child to retiree, has experienced high quality live performances, movies, restaurants, and especially, theme parks. This is increasingly true even on a worldwide basis. Each person, each “end user” in this vast “theme park generation” is a sophisticated master of his or her own lifestyle and increasingly technology-savvy. This is the challenge in consulting for retail-entertainment, how to keep things fresh for the ever-demanding consumer.