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As location-based entertainment consultants and developers, we’ve been involved in the array of out-of-home venues and activities that can be considered part of the industry.

 

Some of our experience includes branded LBE such as Universal’s CityWalk facilities, fashion-related LBE such as the house show program at Fashion Show Mall Las Vegas and The Zone at Glendale Galleria, as well as film-related activations to accompany film theatrical releases.   Our work as location-based entertainment consultants includes active recreation venues such as Adventure Parks and extreme sports resorts.

 

As some background, so-called “location-based entertainment” or simply LBE, has been in popular use for almost 30 years.   A first popular surge of the LBE term occurred in the mid 1990’s when Universal Studios, Sony, Disney, and so many themed (many branded) restaurant and retail venues hit the out-of-home marketplace.   Over the last several years, the term “LBE” has had another surge as venue operators of free roam (out-of-home) virtual reality have come to market.

 

In actuality, if a common definition of location-based entertainment is considered, the loose term actually dates back to organized place-based entertainment in the late 1800’s and the pleasure gardens of Europe before that.   We’ve of course not met the consultants for those pleasure gardens of the 1800’s but we understand they were terrific location-based entertainment professionals. 🙂

 

Other terms used that are similar to LBE in aggregating out-of-home leisure-time options include “retail-entertainment,” “theme or themed entertainment,” and the term, “leisure-time industries” that was particularly popular in common usage in the 1970’s and early 1980’s.   To track the various variations in product concepts and the wonderful creativity in a great many of them, we maintain the LBE Timeline available on this website.   As consultants to the location-based entertainment industry, we’ve found it helpful to watch these innovations.  Every so often, some true innovation does occur.

 

Some of our experience acting as location-based entertainment consultants is provided below:

The Coming Evolution and Adaptation in Location-Based Entertainment
  • Location-based entertainment consultants' experience at The Zone.
    The Zone at Glendale Galleria

    Donahue Schriber  |  A zone dedicated to Gen-Y shoppers was created for an under-performing 2nd level area of Glendale Galleria. The Galleria is a major regional shopping center serving the......

  • Film Promotion LBE Activation

    aec    Confidential Client  |  Initial conceptual design for immersive exhibit about the Apollo space program, intended for travel to museums, science centers, and major shopping malls.  Illustra...

  • Conceptual Design – American Football Museum Exhibit

    aec   Performance Exhibits, LLC  |  Ideation and conceptual design for traveling exhibit about American football.   Slated for roll-out among U.S. museums and science centers.   Illustratio...

  • Water City Niagara Falls, a Cocov Destinations Niagara property
    Water City Resort Niagara Falls (Ontario) – Conceptual Design

    aec  Cocov Destinations (Toronto)  |  Location based entertainment consultants for massing and vertical structure organization for year-round ski structure with interior sports and recreation venue...

Related Location-Based Entertainment Matters
Additional Location-Based Entertainment (LBE) Experience
  • AEC work experience as location-based entertainment consultants and designers - Atlantis Submarines.
    Atlantis Submarines Miami – Feasibility and Due Diligence

    aec   Atlantis Submarines, Inc.  |  Location-based entertainment consultants for “big idea” exploration and confirmation, and ideation, along with business plan for proposed themed recreation attraction, an of...

  • Conceptual Design – American Football Museum Exhibit

    aec   Performance Exhibits, LLC  |  Ideation and conceptual design for traveling exhibit about American football.   Slated for roll-out among U.S. museums and science centers.   Illustration work shown here is......

  • Conceptual Design – Base Camp Jurassic

    Cocov Destinations /Kokoro Exhibits  |  Illustration work shown here is a product of aec‘s Rapid Prototyping Unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential...

  • location based entertainment consultants -aec
    Conceptual Design – Cabazon Retail-Entertainment District

    Morongo Band of Mission Indians  |  Feasibility evaluating and initial project concepting for retail-entertainment district proposed adjacent to Casino Morongo.  ...

  • location based entertainment consultants -aec
    Escape Room Experience – Conceptual Design

    aec   Conceptual design and guest scripting for an “escape room” facility with several escape experiences offered.   The challenges designed for this escape room include physical challenges as well as problem-...

  • Facilities Management – Sport Center Las Vegas

    Urban Land of Nevada  |  Facilities manager and event producer for Sport Center Las Vegas, including daily operation of family entertainment center activities associated with the facility. Events included all......

  • Fashion Show Las Vegas – House Show Executive Producer

    The Rouse Company  |  Technical advisory during design stage for the Fashion Show Mall house staging system, the largest such EASIL system installed in a U.S. shopping mall. Work included......

  • Location-based entertainment consultants and technology integraters.
    Fashion Show TV – Private Commercial Network Producer

    The Rouse Company  |    ...

  • Feasibility and Due Diligence – Conejo Valley Entertainment Center

    Initial schematic design and feasibility analysis of proposed “family entertainment center (FEC)” to serve an upscale community of the Conejo Valley area of greater Los Angeles. Work included facilities recommenda...

  • Film Promotion LBE Activation

    aec    Confidential Client  |  Initial conceptual design for immersive exhibit about the Apollo space program, intended for travel to museums, science centers, and major shopping malls.  Illustration work shown......

  • location based entertainment consultants -aec
    Forest Mystery Trail

    China Fortunate Land Development / Guangyang Town Center   |   A densely-planted forest is the format for a small “pocket park” situated at or about a “river walk.”  All manner of......

  • Ideation – Film Promotion LBE Activation

    aec   Confidential Client  |  Ideation and rapid prototyping for promotional activation to accompany film release.   Several guest experience options were explored and budgeted.  Illustration work shown here is a produ...

  • Retail-Entertainment Consultants
    Ideation for Children’s Mall Drop-off Venue

    Al Ghurair Center  |  ...

  • location based entertainment consultants -aec
    Image Capture Operational Review

    Medieval Times Dinner & Tournament  |  Operations review of image capture part of guest experience.    ...

  • Living History at Old Tucson Studios – Facility Repurposing

    Creative work and business planning as location-based entertainment consultants, for the exploration of facility re-purposing regarding this Western-themed attraction, to include a new slate of living history programming, alo...

  • aec Adventure Entertainment
    Marvel Entertainment

    ...

  • Outdoor Adventures Park

    Confidential Assignment  |  Business feasibility and select site due diligence reviews, for potential outdoor recreation “adventure park” in the Western U.S.    Limited indoor spaces included possibilities of ...

  • Silver Circle Ice Rink – Asset Management

    Savanah Limited Partnership / Newfield Enterprises International  |  Asset management of public recreation facility, associated with the former Ritz-Carlton Aspen and Aspen Mountain P.U.D. Work included public involvement i...

  • Special Event Producer – Redlands Snowtacular

    A+O Properties, Inc. (Los Angeles)  |  Production of mall special event held each year on the Saturday following Black Friday, at a major Inland Empire retail shopping center.   Featuring......

  • Location-based entertainment consultants' experience at The Zone.
    The Zone at Glendale Galleria

    Donahue Schriber  |  A zone dedicated to Gen-Y shoppers was created for an under-performing 2nd level area of Glendale Galleria. The Galleria is a major regional shopping center serving the......

  • location based entertainment consultants -aec
    Thunder Child Adventure Park – Ideation and Feasibility Evaluation

    aec   Northern Cheyenne Tribe  |  As part of of preparing a long-range economic development program, specific projects were identified using various existing tribal assets and resources.   The tribe’s Thunder Chil...

  • government and public sector consultants
    Transaction Due Diligence – Queen Mary & Mary’s Gate Village

    Port of Long Beach   |   Financial evaluation of buy-out transaction, related to Wrather Corp.  ...

  • aec Adventure Entertainment Cos. conceptual design
    TV Land Restaurant

    TV Land Restaurant Corp.  /  Paramount Licensing  |  Big idea exploration, guest experience ideation, and experiential design for potential branded restaurant attraction based upon the TV Land brand.   TV Land......

  • Themed Entertainment Consultants
    Universal CityWalk Orlando

    MCA Recreation Corp.  |  Facility design review and alternative “big idea” recommendations, prior to construction of this themed retail-entertainment facility.  ...

  • Universal CityWalk Osaka

    Sumitomo Corp.  |  Guest experience programming, leasing plan, and tenant alternatives for CityWalk Osaka Phase II at Universal Studios Japan, prepared for Sumitomo Corp.   Strategic leasing, tenant mix, experiential.....

  • aec Location-Based Entertainment - owner representation
    Universal CityWalk Roll-out Program

    NBCUniversal  |  In its expansion period, the Universal Studios CityWalk product was one of the pioneering forms of “urban entertainment center (UEC),” an early form what has become known as......

  • Universal Studios Experience Beijing – Design-Build-Operate

    aec   Universal Studios Parks & Resorts  |  Design, development, and operation of promotional footprint for Universal Studios at Henderson Center Beijing, marking the first international entertainment studio to operat...

  • Virtual Reality LBE – Owner Representation

    Tyffon Inc.  |    Confidential assignment in progress.  Virtual reality location-based entertainment venue.  In association with 64North Architects and Sturdy Built general contractors.      ...

  • Location-based entertainment consultants and designers - project experience.
    Water Attractions at Adventure Park LBE

    Ideation and exploration of a series of water play opportunities for implementation at Recreation Resort with Adventure Park, as well as other forms of out-of-home entertainment.   Part of a location-based......

  • Water City Niagara Falls, a Cocov Destinations Niagara property
    Water City Resort Niagara Falls (Ontario) – Conceptual Design

    aec  Cocov Destinations (Toronto)  |  Location based entertainment consultants for massing and vertical structure organization for year-round ski structure with interior sports and recreation venues, major hotel and fracti...

  • aec Adventure Entertainment - media producer
    Z TV Network – Media Producer & Network Install

    Donahue Schriber Realty Group  |  For the Zone at Glendale Galleria, as part of our design and sponsorship services, we acted as media producer for the launch of Z TV......

Themed Entertainment Consultants at TEA

 

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