What is location-based entertainment, which is commonly abbreviated to simply, LBE? Well it depends on what out-of-home activities you include. The term was in use before it was widely embraced following the introduction of University CityWalk, the Metreon, an array of themed restaurants, monobrand retail stores, and studio attempts to step up intellectual property licensing in any manner of placed-based consumer products.
Although LBE has been known by different terms over its many eras, location-based entertainment (“LBE”) is among the most enduring of industries since its first organized forms as “pleasure gardens” in the late 1600’s. And it can be argued that the village squares, inns and taverns, The Coliseum of Rome, and city forums were each precursors as well. Consumers enjoy what leisure-time they have, and they appreciate the new and the fresh, which keeps pushing LBE to new forms and approaches. Consumer preferences are ever-evolving.