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Retailer bankruptcies and store closings.

Peer-to-Peer Rental Fashion is Taking on “Fast Fashion”

AEC’s Consumer Products Monitor

 

Women’s Wear Daily reports that so called “peer-to-peer rental fashion” platforms are realizing all-time revenues.   By taking the consumer interest to a peer-to-peer format, these new players provide an alternative to traditional consumerism, and expensive inventories.   In particular, an alternative to “fast fashion” apparel where the whole point is relatively inexpensive “current” replacements of a consumer’s apparel, to be replaced as soon as next looks roll into stores.   Peer-to-peer as an “antidote” to the Forever 21 model.

 

During Copenhagen Fashion Week, Ganni (designer fashions) unveiled plans to expand its rental strategy across Europe and the U.S. and debut a rental-only Levi’s 501 jeans and denim shirts platform.  The rental platform Hurr is partnering with Selfridges in an in-store program, as part of Selfridges’ company-wide “Project Earth” initiative.

 

Read more at Women’s Wear Daily: Will the Rental Market Replace Fast Fashion?

Event Design and Production

Randolph Duke Runway Event | Fashion Show Producer

The Rouse Company  |  Production of special event to commemorate groundbreaking for Fashion Show Mall’s redevelopment, one of the largest retail redevelopment projects in U.S. history. Event included a runway show by designer Randolph Duke, and Angela Bassett as master-of-ceremony.

 

media producer

Z TV Network – Media Producer & Network Install

Donahue Schriber Realty Group  |  For the Zone at Glendale Galleria, as part of our design and sponsorship services, we acted as media producer for the launch of Z TV network, a private commercial network that niche broadcasted in the zone.   We also provided show control design and install for required servers, connections, and media displays.

 

 

Location-based entertainment consultants and technology integraters.

Fashion Show Las Vegas – House Show Executive Producer

The Rouse Company  |  Technical advisory during design stage for the Fashion Show Mall house staging system, the largest such EASIL system installed in a U.S. shopping mall. Work included in production of “event shells” to test system capabilities and to provide inventory of event concepts for retails and consumer product companies as the system came on line.

 

Work culminated in executive producer for first fashion and consumer product shows using the house runway system, and production of the annual Christmas show at the facility for the first two years.

 

 

 

Placemaking Consultants

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