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Marne-la-Vallée Master Plan

Marne-la-Vallée Master Plan

The Marne-la-Vallée master plan was part of an overall new town economic development plan to relieve urban development pressures on Paris.  Our work noted here was conducted by a predecessor company in which our co-founder was a partner.   Our work in connection with the Marne-la-Vallée master plan included the land use planning and strategic business planning support for client Walt Disney Co.

 

The strategic business planning work included product concepting and financial analysis for various sections of the master land use plan, including specific feasibility issues raised by client’s  strategic planning department.  Work performed also included overall land development consulting analysis such as land residual valuations – a means of depicting build-out value for various master plan and build-out scenarios, as well as financial studies of alternative routings of planning golf course facilities.

 

Marne-la-Vallée is a new town, an economic development strategy for the greater Paris region of France.   It is about a 50-minute drive (by auto) from the center of the Marne-la-Vallée new town master plan which includes Paris Disneyland, over to central Paris (at or about Pont Neuf).   By metro the trip is about one-half the time by automobile.  The Marne-la-Vallée project was one of five new towns envisioned in the early 1960’s, and emerged among these other concept new towns as the largest.

 

The new town was intended to take some of the urban development pressure away from Paris and place a new focus in a new location.  Paris Disneyland was the business “anchor” for propelling the start and growth of the new town region.   From a population of Marne-la-Vallée has a current population of more than 280,000 residents.  The Marne-la-Vallée master plan called for a potential of 500,000 residents at full build-out.

 

Other major institutions that located in this new town include Université Paris-Est Marne-la-Vallée and École des Ponts ParisTech, among numerous others.  The Descartes Cluster is also situated in Marne-la-Vallée new town, the largest concentration in France of research centers (50+), higher education organizations and businesses involved in green technologies and city sustainability.

 

The master planning process for Paris Disneyland (then Euro Disneyland) was comprehensive and wide-ranging. Disney’s overall project included master-planning of a major regional theme park and themed entertainment district in the vicinity of the theme park.

Owner Representation Consultants - due diligence consultants

Family Office Acquisitions Program

Newfield Enterprises International  |  Executive-in-charge of acquisitions program for family office – Newfield Enterprises International.  Much of the effort involved acting as a due diligence consultant in managing the deal pipeline and evaluating prospective acquisitions and strategic partners.

 

Film Studios Development Consultants - European Region Project Consultants

Conceptual Plan Feasibility – Toulouse Film Studio

aec   Explore Entertainment, SARL  |  Massing study for new film studio campus, explored on a rapid prototyping basis.   Focus of effort was the creation of a digital hub at the heart of the limited footprint studio campus, with digital facilities capable of music, film, television, electronic game, and other digital projects.  The visitor component of the master plan included AEC’s first placement of its “adventure gardens” concept.

 

Confidential – At client request, the rapid-protoyping image shown here includes limited details only.

 

 

 

European Region Project Consultants

Film Studio Project Feasibility Study

Film studio project feasibility study, for a mixed-use film studio creative campus, backlot, and attractions park proposed for a 247-acre location in the Occitanie region of Southern France.  The French administrative régions of Occitanie and the Provence-Alpes-Côte d’Azur, are the southernmost regions of France.

 

The project, to be specifically located in the town of Béziers, is a place typical of the communities in the “South of France,”
existing with a sense of history, culture, landscape beauty, and a relaxed lifestyle.  The Project site is situated in area well known to the world’s wine lovers, as the Languedoc-Roussillon region of Southern France. Vineyards and wineries, are situated in all directions of the surrounding area.

 

As land development consultants our work included an evaluation of entitlements and permitting, as well as access, infrastructure, and utilities that would service the project over several phases of development.  This combined Mediterranean Region is well-connected by high-speed rail, automobile, and air service, further enhancing this project’s film studio project feasibility.

 

Some years ago the the town of Béziers has acquired and reserved the land for this project, for other potential economic development including a theme park proposal.  These prior efforts of the town somewhat eased difficulties with local community acceptance of this large film studio development project.

 

Our film studio project feasibility study focused on the differing market support factors in this mixed-use development.   The film studio campus and associated digital creative hub, is a BtoB business, while the attractions park is a direct-to-consumer operation (“DtoC”).   For the BtoB business, France maintains attractive film production incentives, a significant aspect of film studio project feasibility.  The film industry is important to France, in terms of the country’s film history and cultural importance, as well as the film industry’s role in the French economy.

 

The DtoC activities envisioned for the project are particularly intriguing given the potential market from Spain – the Occitanie region shares a coastline with the Catalonia Région of Northeast Spain.   Where mixed-use facilities can be part of a film Studio’s project feasibility, there is a substantial potential for risk mitigation in what is otherwise a risky kind of business.

 

The region is already home to a myriad of tourism destinations, such as La Cité at Carcassonne.   With more than 4 million visitors each year, La Cité at Carcassonne is among the most prestigious tourist destinations in France, on a par with Mont-Saint-Michel and Paris’ Notre-Dame.  A UNESCO World Heritage Site since 1997, Carcassonne is a dramatic representation of medieval architecture perched on a rocky spur that towers above the River Aude, southeast of the new town.

 

Film Studio Project Feasibility Study