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Marne-la-Vallée Master Plan

Marne-la-Vallée Master Plan

The Marne-la-Vallée master plan was part of an overall new town economic development plan to relieve urban development pressures on Paris.  Our work noted here was conducted by a predecessor company in which our co-founder was a partner.   Our work in connection with the Marne-la-Vallée master plan included the land use planning and strategic business planning support for client Walt Disney Co.

 

The strategic business planning work included product concepting and financial analysis for various sections of the master land use plan, including specific feasibility issues raised by client’s  strategic planning department.  Work performed also included overall land development consulting analysis such as land residual valuations – a means of depicting build-out value for various master plan and build-out scenarios, as well as financial studies of alternative routings of planning golf course facilities.

 

Marne-la-Vallée is a new town, an economic development strategy for the greater Paris region of France.   It is about a 50-minute drive (by auto) from the center of the Marne-la-Vallée new town master plan which includes Paris Disneyland, over to central Paris (at or about Pont Neuf).   By metro the trip is about one-half the time by automobile.  The Marne-la-Vallée project was one of five new towns envisioned in the early 1960’s, and emerged among these other concept new towns as the largest.

 

The new town was intended to take some of the urban development pressure away from Paris and place a new focus in a new location.  Paris Disneyland was the business “anchor” for propelling the start and growth of the new town region.   From a population of Marne-la-Vallée has a current population of more than 280,000 residents.  The Marne-la-Vallée master plan called for a potential of 500,000 residents at full build-out.

 

Other major institutions that located in this new town include Université Paris-Est Marne-la-Vallée and École des Ponts ParisTech, among numerous others.  The Descartes Cluster is also situated in Marne-la-Vallée new town, the largest concentration in France of research centers (50+), higher education organizations and businesses involved in green technologies and city sustainability.

 

The master planning process for Paris Disneyland (then Euro Disneyland) was comprehensive and wide-ranging. Disney’s overall project included master-planning of a major regional theme park and themed entertainment district in the vicinity of the theme park.

Planned Community Consultants - project feasibility consultants

Conway Farms Golf MPC – Project Feasibility

Confidential Private Investor Group   |  As project feasibility consultants, SCP provided market and financial feasibility analysis in support of this 400-acre master-planned residential golf community in Lake Forest (Chicago), Illinois.

 

Residential market analysis, residential product array and concepting, builder residual analysis, and business plan feasibility analysis was conducted for this now completed luxury residential golf community, situated in prestigious Lake Forest, Illinois.   The Tom Fazio (golf course architect) award-wining course sits on 209 acres and is designed around the traditions of Scottish links golf.

 

Planned Community Consultants - Transaction Consultants and Negotiators

Master-Planned Community – Builder Sales

Acted as a master-planned community consultant to JMB Realty in connection with ongoing build-out of this major Orange County planned residential golf community.   Focused residential product and financial analysis in support of ongoing builder sales program, at this resort-style master-planned golf community in Orange County, California.   Financial analysis in support of residential product concepting, subdivision build-out, for Owner’s land development team involved with planning and developing this master-planned Orange County community.

 

Working with project team members including land planning, civil engineering, entitlement representatives, and in-house client project management and financial staff, the various financial analysis included builder residual calculations to support land sale negotiations to third-party home builders.

 

Coto de Caza is one of Orange County’s leading master-planned communities. The MPC includes golf courses, equestrian facilities, horse trails, and extensive pathways and hiking trails for residents, all in one of Orange County’s more rural settings.

 

Valencia MPC Retail

Newhall Land & Farming Co.  |  StoneCreek Partners was retained by a division Marketing Dept. of this major land development company to provide advisory services in connection with ongoing business planning efforts. A focus of the work was the build-out of the retail portfolio of neighborhood and community shopping centers.

 

The project focused on application of business planning methods to support planned levels of more comprehensive future land development, including builder land residual analysis, methods of consolidating financial data for multiple projects, and aspects of financial reporting to senior management.

 

Each potential shopping center location within the master planned community, was evaluated for center type (neighborhood, community, regional, power, etc.) as well as for key anchors at each location.  Key anchors included grocery stores and c-store gas stations, among other key uses.

 

Valencia is located in the northwestern corner of the Santa Clarita Valley, a part of Los Angeles County in Southern California. In 1987, it was one of the four communities (along with Saugus, Newhall, and Canyon Country) that merged to create the city of Santa Clarita, California. Valencia was planned and developed over several decades starting in the 1960’s by The Newhall Land & Farming Company. Valencia’s master plan features paseos which allow a resident to travel around the entirety of Valencia without having to cross streets.

 

Opportunity Zone Consultants

Burton Station Urban Village

As real estate consultants for project feasibility, StoneCreek Partners provided feasibility analysis, a conceptual site plan and rapid-prototyping massing study, and business plan for proposed mixed-use urban village to be developed on infill properties in Virginia Beach, Virginia. Components of the urban village to include office space, main street retail, hotel, senior living, and for-sale housing.

 

In addition to the subject Project, the neighborhood in which the Project is situated continues to be a major focus for redevelopment and regeneration, for developments featuring for-sale housing, apartments, and shopping facilities.  One of the more recent developments in the neighborhood is Norfolk Premium Outlets, a Simon Property development which opened in June 2017.    A new regional IKEA store is now in development in close proximity, further enhancing the regional retail draw of the Project’s immediate neighborhood.

 

The Project site is well situated within the Hampton Roads region, just off the Hampton Road Beltway (Interstate 64).    The Hampton Road Beltway is the primary transportation route through the Hampton Roads region.   Hampton Roads refers to the Virginia Beach-Norfolk-Newport News, VA-NC metropolitan area, which includes the cities of Virginia Beach, Norfolk, Chesapeake, Hampton, Newport News, Portsmouth, Suffolk, Poquoson, and Williamsburg.   The resident population of the Virginia Beach-Norfolk-Newport News, VA-NC metropolitan area ranks among the top 50 metropolitan areas of the U.S.