aec Performance Exhibits, LLC | Conceptual design for travelling exhibit, about American football. The “big idea” for this exhibit focuses on the sport’s role in American culture and history, its traditions, youth participation, and the sports technology involved in making the sport safer for players.
The design includes 10 freestanding immersive modules gathered around a central gathering area. An augmented reality overlay was integrated with the experiential design, to allow exhibit guests to customize their exhibit experience. A popular licensed intellectual property (brand) was identified as a promotional tactic, and several national youth sports sanctioning organizations signed on as strategic partners. The freestanding modules were intended for flexible arrangement, all or in part, allowing for different kinds of display environments.
The exhibit is intended for roll-out among U.S. museums and science centers. The conceptual design for travelling exhibit is a first such product among a portfolio of planned travelling and pop-up exhibits for museums.
Illustration work shown here is a product of aec‘s Rapid Prototyping unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.
Zhejiang Nongdu Agricultural Products Co., Ltd. | Acted as project experiential design consultants for a planned mixed-use facility located at the southwest quadrant of Desheng Expressway and Quishi Expressway in Hangzhou (“Project”), a development by Zhejiang Nongdu Agricultural Products Co., Ltd. (“Owner”). Hangzhou is in Zhejiang Province.
Provided owner with an approach to redesigning the project based upon guest experiential scripting and likely feasibility parameters, including optimal placement of demand-driver (footfall) anchors in the vertical environment.
aec Confidential Client | As casino gaming consultants for the conceptual master planning of 70-acre destination resort just off the Las Vegas Strip, featuring casino gaming, theme hotels, retail-entertainment shops, and sports facilities.
Illustration work shown here is a product of aec‘s Rapid Prototyping Unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.
Conceptual design for sports bar restaurant with interactive media display walls and customer interactive games and contests. A focus of the experiential design was in accentuating the game day guest experience with the additional OTT streaming possibilities with today’s micro broadcasting engines and private commercial networks. The gathering potential for sports events and fan communities is relatively untapped and is the objective for this particular client group.
Our work included rapid prototyping of several alternative locations for the new sports bar restaurant, within a regional mall in the process of redevelopment. The same concept is also envisioned for roll-out to casino gaming environments as part of larger sports book operations. In the design and operation of the venue, the unique aspects of particular major sports is integrated to heighten the affinity with fans of American football, soccer, basketball, baseball, and the like, whether professional, collegiate, or at the youth participation level.
An interesting feature of the conceptual design for this sports bar restaurant is in the private event rooms each equipped large-scale media displays. The rooms are intended for youth and adult league team celebrations, college and university alumni game-viewing parties, as well as social and corporate events. A modular digital editing bay sits adjacent to the meeting rooms, to allow local live video feeds to the restaurant that are directly displayed to the media walls, or, stored, edited, and displayed once game-day participants reach the restaurant. Some of the new niche OTT streaming apps such as Twitch are also intended to play a role in these meeting areas. These same features are also intended to support local organizational team building events to be produced in partnership with a local team-building company.
Confidential – At client request, the rapid-prototyping images shown here includes limited details only.