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Location-based entertainment consultants' experience at The Zone.

The Zone at Glendale Galleria

Donahue Schriber  |  A zone dedicated to Gen-Y shoppers was created for an under-performing 2nd level area of Glendale Galleria. The Galleria is a major regional shopping center serving the greater Los Angeles area.

 

Guest experience programming was created for this 18,000 sq.ft. area, including tenanting recommendations, multi media displays, a private commercial network, vending installations, and other elements.  Work also included preparation of the initial programming grid for Z tv private network, implementation of a sponsorship plan, and installation of the show system.

 

Programming objectives for The Zone, included: 1) create a retail-entertainment district and social destination for Gen-Y consumers; 2) mesh merchandising and operation with Gen-Y sensibilities; 3) offer unique retail concepts targeted to Gen-Y shoppers; 4) program for ever-changing calendar of activities; 5) hard wire The Zone to media and the Internet; 6) ensure that The Zone is comfortable and enticing, with gathering spots the encourage extended length of stay.

 

Client: Donahue Schriber, now General Growth Properties. Work completed in collaboration with Walker Group CNI.

 

China - Hong Kong project consultants - mixed-use development consultants

Design Consultants for Mixed-Use Re-Design

Zhejiang Nongdu Agricultural Products Co., Ltd.  |  Acted as project experiential design consultants for a planned mixed-use facility located at the southwest quadrant of Desheng Expressway and Quishi Expressway in Hangzhou (“Project”), a development by Zhejiang Nongdu Agricultural Products Co., Ltd. (“Owner”).   Hangzhou is in Zhejiang Province.

 

Provided owner with an approach to redesigning the project based upon guest experiential scripting and likely feasibility parameters, including optimal placement of demand-driver (footfall) anchors in the vertical environment.

 

 

Retail-Entertainment Consultants

One Marine Drive – Accra Waterfront

aec   Conceptual exploration for coastal pier district adjacent Accra’s government center and central business district, prepared for investor group evaluating the project’s potential.  Much of the effort involved acting as a retail-entertainment consultant to determine how to activate a critical mass of retailers, attractions, and entertainment for this destination place.

 

Illustration work shown here is a product of aec‘s Rapid Prototyping Unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.

 

Confidential – At client request, the rapid-protoyping image shown here includes limited details only.

 

 

Retail-Entertainment Consultants - Planned Community Consultants

Project Advisory – Jumeirah Hills New Town

Sama Dubai – Dubai Holding  |  Retail district programming for planned mega mixed-use development in Dubai, including guest experiential programming, district- and neighborhood-level tenant mix, tenanting, and leasing strategies.

 

StoneCreek Partners was retained to create retail and shopping center concepts and a leasing plan, in a dozen locations throughout the planned Madinat Jumeirah “new town” in Dubai. The project was envisioned as a new urban core for that district of Dubai.

 

Work included a detailed retail tenant mix, leasing, facilities descriptions, critical success factors, and detailing of the retail-entertainment program for more than two million square feet of retail space (GLA). StoneCreek Partners also helped devise the “big idea” for this master-planned community – a network of great streets and grand canals with destination entertainment at major intersections throughout the community.

 

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