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Universal CityWalk Osaka

Sumitomo Corp.  |  Guest experience programming, leasing plan, and tenant alternatives for CityWalk Osaka Phase II at Universal Studios Japan, prepared for Sumitomo Corp.


Strategic leasing, tenant mix, experiential programming, and Phase II vertical design for this branded and themed retail-entertainment facility situated along the walkway from the rail station and Universal Studios Japan. Work directed by AEC’s Donald Bredberg as an executive with Universal Studios Recreation Group, and later as consulting advisors to owner Sumitomo Bank.



Owner Representation Consultants - aec Location-Based Entertainment - owner representation

Universal CityWalk Roll-out Program

NBCUniversal  |  In its expansion period, the Universal Studios CityWalk product was one of the pioneering forms of “urban entertainment center (UEC),” an early form what has become known as location-based entertainment – also known as out-of-home entertainment.   Universal Studios eventually developed CityWalk’s in Hollywood, Orlando, and Osaka, and discontinued further expansion to freestanding sites worldwide.


The UEC format was eventually embraced by Sony (Metreon, Odaiba) and Disney (Orlando, Anaheim), on the drawings boards of other film studios, and real estate developers in select location in the U.S. and elsewhere.



About StoneCreek Partners - China

Roll-Out Program – Universal CityWalk Place-Product

MCA Recreation Corp. / Newfield Enterprises International  |  Preparation of roll-out licensing program for Universal’s themed CityWalk product, later as executive helming the program, overall roll-out program management.  Site selection and partnering were explored in “world city” locations worldwide, including insertion as part of retrofitting major existing mixed-use developments.


The concept was evolved for the roll-out program, focused on requirements for a freestanding location-based entertainment project.   Analytics were devised for evaluating “instantaneous demand” for the product given a specific location.  In addition to quantitative analytics a new behavior approach was also created, “guest trip motivation,” drawn from an exhaustive study of out-of-home consumer motivations for one kind of leisure-time experience versus another.


The retail-entertainment composition was also evolved to provide for successful implementation in many world city locations.    The foundation consisted of then-owned Universal Studios products.  At the time, the entertainment entity was the largest player in location-based entertainment in the U.S. with a major share of the concerts industry, film exhibition, licensed products, and specialty retail (Spencer Gifts), along with the theme parks group.

Retail-Entertainment Consultants - Transaction Consultants and Negotiators

Proposed CityWalk at Denver LoDo

NBCUniversal  |  Management of site selection, conceptual design, leasing, and pre-development activities, for a planned Universal Studios themed, CityWalk retail-entertainment facility in the LoDo (Lower Downtown) district of Denver, Colorado.


LoDo (Lower Downtown) is the designation used to refer to an unofficial neighborhood in Denver, Colorado, a mixed-use historic district.  LoDo is know for its unique nightlife, restaurants, and as the home of Coors Field (MLB), the Oxford Hotel, and Union Station.



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