Rapid Concepting – Waterfront Recreation Repurposing
aec Big idea exploration, ideation, and preliminary conceptual design, for redevelopment (regeneration) of major waterfront recreation district in Toronto, Canada. The unusual setting and waterfront access provided opportunities for real submarine tours of a faux sunken city, along with dive experiences and training. The submarine experience is based on an old aec concept explored for an offshore platform in North Miami.
Posted information and images regarding this assignment is limited at client’s request.
The Zone at Glendale Galleria
Donahue Schriber | A zone dedicated to Gen-Y shoppers was created for an under-performing 2nd level area of Glendale Galleria. The Galleria is a major regional shopping center serving the greater Los Angeles area.
Guest experience programming was created for this 18,000 sq.ft. area, including tenanting recommendations, multi media displays, a private commercial network, vending installations, and other elements. Work also included preparation of the initial programming grid for Z tv private network, implementation of a sponsorship plan, and installation of the show system.
Programming objectives for The Zone, included: 1) create a retail-entertainment district and social destination for Gen-Y consumers; 2) mesh merchandising and operation with Gen-Y sensibilities; 3) offer unique retail concepts targeted to Gen-Y shoppers; 4) program for ever-changing calendar of activities; 5) hard wire The Zone to media and the Internet; 6) ensure that The Zone is comfortable and enticing, with gathering spots the encourage extended length of stay.
Client: Donahue Schriber, now General Growth Properties. Work completed in collaboration with Walker Group CNI.
Storefront Placemaking – Virtual Reality Venue
aec Confidential Client | As placemaking consultants, we explored the potential for augmented reality “gatekeepers” as part of place-making (placemaking) for a retail storefront.