web analytics
ABOUT US
happy holidays from The Adventure Entertainment Cos.

Adventure Entertainment Cos. has new website.

The Adventure Entertainment Cos., an affiliate of StoneCreek Partners (“SCP”), has launched a new website at AEC Creative – in Beta form.   Some of the client experience and specific projects that have been listed here along with SCP experience will be moved over to AEC Creative.

 

The Adventure Entertainment Cos. (AEC) is a conceptual design and project implementation company, focused on themed attractions, location-based entertainment, and outdoor recreation.  AEC regularly collaborates with StoneCreek Partners during the project feasibility and conceptual design stages of client assignments, providing early “previsualization” of potential site organization, project massing and relative scale, and exploration of guest scripting and experience.

 

AEC has also established ventures with 3rd-party organizations for the operation of niche destination facilities in outdoor recreation (GoBOLD Adventures), creative campuses (Monumental Studios), and living stories (StagePlex).   These new ventures are led by highly-experienced professionals in these industries, including Paul Bierman-Lytle, Justin Zoladz, and Robert “Bob” Johnson, among others.  The purpose of Adventure Entertainment Cos. having a new website, is to prepare for more direct-to-consumer communications about these coming destination facilities.  The Adventure Entertainment Cos. is committed to the creation of destination experiences for major project as well as smaller intra-regional locations, that combine the outdoor recreation, extreme sport, themed, and location-based entertainment industries.

The 15-Minute City concept gains tracking.

The 15-Minute City Concept Gains Traction

The-15-Minute City concept is gaining traction around the world as a placemaking tactic and means to enhance quality of life.   Although “city” is used in this coined term, this planning concept is more about a focus on livable neighborhoods and districts.

 

The “15-minute city” is a term for urban design and master planning wherein it is possible to meet the basic “needs of living” within a 15-minute walk or bike ride from a person’s home.  The needs of living include such services and amenities as:

 

  • Places of work, or, at least a coworking venue;
  • Grocers;
  • Pharmacies;
  • Schools for children, youth;
  • Health care or medical facilities, or simply, doctor and dentist offices;
  • Recreation, leisure and/or green spaces; at least a pocket or linear park;
  • Cultural venues;
  • Mass transit accessibility;
  • Affordable housing is assumed;
  • Flexible zoning to allow places with different day-part uses, such as local school facility that can be a community gathering place at night or on weekends; and
  • Places of worship are seldom mentioned as part of the 15-Minute City concept, but such places may be among the most successful community-building forces that have existed.

 

 

The planning term was first coined by by Prof. Carlos Moreno, a professor at Sorbonne University (Paris, France).  Prof. Moreno is the director of entrepreneurship and innovation at The Sorbonne.  Though popularized by the professor, the 15-Minute City concept itself  has been explored in major cities throughout the world from Melbourne to Portland, prior to its burgeoning popularity as an planning concept.

 

During 2020, the 15-Minute City concept has surged in interest as a sturdy planning concept alongside the increasing acceptance of coworking facilities and communities.   Coworking venues situated in close proximity to homes simply adds an additional destination within a 15-minute “neighborhood” that is vital within a 15-minute radii.

 

The 15-Minute City concept is a multi-faceted placemaking tactic.

Another aspect of making the 15-Minute City concept workable is the presence of affordable housing within each 15-Minute City cluster.  Many neighborhoods and districts around the world may work well for most required services and work places, but do not have the array of housing choices necessary.

 

Integrating the 15-Minute City concept with allied planning concepts is particularly interesting to local governments charged with numerous quality of life objectives and economic development initiatives.   A 15-Minute City imperative, as an example, is also deemed helpful in reducing the use of fossil fuels (vehicles), fighting carbon emissions, and thereby fighting climate change.  Also, applying the 15-Minute City thresholds of accessibility also advances the objectives for some groups in reversing local zoning codes to allow increased affordable housing options and thereby, more diversity, inclusion, and social justice.

 

The 15-Minute City concept has created such interest that purpose-built apps have been created to evaluate any particular location for 15-Minute City thresholds. Here Technologies (Eindhoven, Netherlands) is one such company that has created this kind of threshold’s map to answer the question – Do You Live in a 15-Minute City? We expect that the 15-Minute City parameters and software applications that track such notions, will join similar concepts as a niche investment asset class among those pursuing environmental, social, and governmental investments (so-called ESG Investing).

Arc’teryx's store has four "experiential huts"

Arc’teryx’s Store has four “Experiential Huts”

AEC’s Consumer Products Monitor

 

Arc’teryx’s store has four “experiential huts” throughout its two-level, 8,000 SF store space in Shanghai; the retailer’s 30th store in China.   The outdoor apparel and gear store is among more than 3,000 locations globally for the retailer.  Arc’teryx Equipment specializes in technical high-performance apparel, outerwear and equipment, based in North Vancouver, British Columbia.  Arc’teryx Equipment is in turn owned by Amer Sports Oyj, a PRC-owned Finnish sporting goods company.

 

The immersive approach to the store’s design is an example of the kind of experiential retail necessary to make the -in-store visit compelling.  The four different experiential huts include: the “Hardshell Hut” featuring LED screen views and sounds of the Canadian mountains; the “Gore-Tex Hut” rain room; the “Hardgoods Hut” with the brand’s hard goods and a climbing wall; and the “Brand Hut” featuring a seasonally-changing virtual reality module.

 

Retailers that deliver in-store experiences are also what’s needed for shopping centers and retail districts.   As online retail purchases continue to rise, the relevancy of mall retail is more akin to the enduring interest of consumers for location-based entertainmentArc’teryx’s store with four “experiential huts” is the kind of hybrid retail/LBE that will allow physical mall destinations to make sense.

 

An interesting description of the store is available on the SGB Media website, at: Arc’teryx Opens Global Flagship Store In Shanghai

© Amazon - Amazon Fresh Woodland Hills

Amazon Fresh Opens in Irvine

AEC’s Consumer Product Monitor – Amazon Fresh opens in Irvine, California

Update October 22, 2020 

 

From prior article, August 27, 2020:

Amazon has announced the opening of its Amazon Fresh grocery store, in Woodland Hills, California.   The all-new operation includes the Amazon Dash Cart which allows in-store customers to skip the checkout line, and a new Alexa feature to assist customers in managing their shopping lists and in-store navigation.

 

The new Amazon grocery format is an Amazon brand extension that propels its tech prowess and further casts a bricks-and-mortar net.   But the Amazon Fresh format is also testimony to the influence of consumer interest in compelling experiential design and location-based entertainment.  The Amazon Fresh experiential design utilizes numerous customer touch-points in the guest experience, each of which reach deep into Amazon’s branded technology.

 

As well, the stores are a textbook example for establishing a personal relationship of brand to consumer, in this case bringing Alexa and Amazon Prime to out-of-home after first establishing the branded tech and services in-home.   For some consumers, finding Alexa and Amazon Prime at their grocery store, may also have even emotional resonance with regard to the brand.

 

The 35,000 SF store at 6245 Topanga Canyon Boulevard (Woodland Hills) is one of several cashier-less grocery stores the company plans to operate in Southern California.  This post is updated to note that the second Amazon Fresh opens in Irvine, California in October.

 

A recent Los Angeles Daily News article provided an excellent overview of the new Amazon offering.

 

GO to Amazon’s announcement.

 

 

Amazon Fresh Opens in Irvine. Image ©Amazon

Shown here, the all-new Amazon Fresh store in Woodland Hills, California, the giant retailer’s first unit nationwide.

Contact us for more information, we'll enjoy hearing from you.