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Strategic Marketing Consultants - project feasibility consultants

Sierra Crossing Mixed-Use District

The Allen Group  |   Project feasibility evaluation including tenant mix, leasing, and anchor tenant strategies for this potential mixed-use district planned for Bakersfield, California.  Work including consideration of project naming convention and selection of project name. Also provided retailer presence grid and analysis for retailers in the region, and those that were not.

 

Work included collaboration with owner’s team and project architect on land planning issues for a mixed-use program of power center, lifestyle center, and general-purpose for-lease office buildings.

 

Feasibility Study for Hotel Project

Feasibility Study for Hotel Project

Feasibility study for hotel project at LAX in Los Angeles, including market analysis, a relative order-of-magnitude (“ROM”) capital budget, facilities recommendations, and financial projections.   Our financial projections included several scenarios to estimate varying potential operating results depending upon the build-out and facilities enhancement program at Los Angeles International Airport.

 

As hotel development consultants we provided a project feasibility report, including market analysis with financial projections, facility recommendations, and hotel franchise affiliation recommendations, for this (then) planned commercial hotel situated along Century Boulevard at the Los Angeles International (LAX) Airport.

 

The facility was eventually designed for 747 guest rooms within a 12-floor building envelope.  An interesting aspect of the hotel feasibility analysis was identifying the facilities and amenities to attract business travelers to stay in the airport area rather than the extensive overnight accommodations available throughout Los Angeles.

 

Our work was prepared for Watt High-Rise, Inc., then an operating division of the Watt Companies. Inc.  headquartered in Santa Monica, California.   Watt Companies has developed a diversified portfolio of real estate properties, including commercial real estate, hotels, and master-planned communities.

 

The property opened as a Stouffer Hotel and was later re-flagged as The Westin Los Angeles Airport.   Our work as development feasibility consultants in preparing the project feasibility study for this hotel project, was completed prior to the branding change from Stouffer branding to Westin.

Planned Community Consultants - project feasibility consultants

Conway Farms Golf MPC – Project Feasibility

Confidential Private Investor Group   |  As project feasibility consultants, SCP provided market and financial feasibility analysis in support of this 400-acre master-planned residential golf community in Lake Forest (Chicago), Illinois.

 

Residential market analysis, residential product array and concepting, builder residual analysis, and business plan feasibility analysis was conducted for this now completed luxury residential golf community, situated in prestigious Lake Forest, Illinois.   The Tom Fazio (golf course architect) award-wining course sits on 209 acres and is designed around the traditions of Scottish links golf.

 

Strategic Planning Consultants - project feasibility consultants

Microbrewery Feasibility and Business Plan

As strategic planning consultants for this proposed new business, StoneCreek Partners supported client exploration of best means “meet the market.”

 

A microbrewery can take on a variety of formats, primarily related to scale of production, objectives for wholesale business, and the importance of associated brewpub operations. With the wholesale business there are issues of distribution including the option of self-distribution. The microbrewery can have a taproom (tasting room) but this function can have a fuller realization as a brewpub. The overall facility can offer itself as an event facility, or itself produce special events that help to promote the facility. And of course, the facility can offer direct-to-consumer “carryout” product and branded merchandise.

 

Consultant for Mixed-Use Development

Consultant for Mixed-Use Development

Consultant for mixed-use development to be located in the Niagara region of Ontario, including feasibility analysis and conceptual design.  The mixed-use project, with the working name “Cross Link Niagara” is a hybrid resort with substantial retail-entertainment and outdoor recreation anchors.  The project has since been renamed along with a change of ownership.  The project site is situated adjacent to the historic central business district of Niagara Falls (Ontario, Canada).

 

StoneCreek Partners was retained as the feasibility and business planning consultant for this 51-acre mixed-use development, for the purpose of preparing a property offering memorandum to describe the project to third-party investors and strategic partners.

 

The master plan for Cross Link Niagara includes a man-made downhill (artificial surface) ski slope, a retail outlet mall, resort hotels, destination spa, a family entertainment center (FEC), and additional destination recreation and attractions.   In total, the “mega project” is envisioned to encompass 2.1 million+ SF of gross buildable area.   Cross Link Niagara is envisioned as a multi-faceted mixed-use development that will augment and propel the Niagara region’s tourism industry with an array of new attractions.

 

 

Consultant for Mixed-Use Development

Shown here, the architect’s view of the area context for the Cross Link Niagara project, with the Niagara river at left of the drawings.

 

The artificial ski slope at Cross Link Niagara was envisioned to use a Snowflex dry slope technology and materials. Dry ski slope (a/k/a artificial ski slopes) mimic the attributes of snow using materials that are stable at room temperature, to enable people to ski where natural slopes are inconvenient or unavailable.  Dry slope skiing has been around since the 1960’s.  Many of the “dry ski” slopes are lubricated using mist or jet systems to increase speed and prevent damage to equipment from friction heat build-up.

 

Cross Link Niagara, LLC was the legal entity and owner of the project at the time of this work, and was subsequently acquired by Cocov Destinations (Toronto).

 

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