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Marne-la-Vallée Master Plan

Marne-la-Vallée Master Plan

The Marne-la-Vallée master plan was part of an overall new town economic development plan to relieve urban development pressures on Paris.  Our work noted here was conducted by a predecessor company in which our co-founder was a partner.   Our work in connection with the Marne-la-Vallée master plan included the land use planning and strategic business planning support for client Walt Disney Co.

 

The strategic business planning work included product concepting and financial analysis for various sections of the master land use plan, including specific feasibility issues raised by client’s  strategic planning department.  Work performed also included overall land development consulting analysis such as land residual valuations – a means of depicting build-out value for various master plan and build-out scenarios, as well as financial studies of alternative routings of planning golf course facilities.

 

Marne-la-Vallée is a new town, an economic development strategy for the greater Paris region of France.   It is about a 50-minute drive (by auto) from the center of the Marne-la-Vallée new town master plan which includes Paris Disneyland, over to central Paris (at or about Pont Neuf).   By metro the trip is about one-half the time by automobile.  The Marne-la-Vallée project was one of five new towns envisioned in the early 1960’s, and emerged among these other concept new towns as the largest.

 

The new town was intended to take some of the urban development pressure away from Paris and place a new focus in a new location.  Paris Disneyland was the business “anchor” for propelling the start and growth of the new town region.   From a population of Marne-la-Vallée has a current population of more than 280,000 residents.  The Marne-la-Vallée master plan called for a potential of 500,000 residents at full build-out.

 

Other major institutions that located in this new town include Université Paris-Est Marne-la-Vallée and École des Ponts ParisTech, among numerous others.  The Descartes Cluster is also situated in Marne-la-Vallée new town, the largest concentration in France of research centers (50+), higher education organizations and businesses involved in green technologies and city sustainability.

 

The master planning process for Paris Disneyland (then Euro Disneyland) was comprehensive and wide-ranging. Disney’s overall project included master-planning of a major regional theme park and themed entertainment district in the vicinity of the theme park.

Tribal economic development, a partial, view, for Morongo reservation lands.

Economic Development Plan – Tribal Lands

Morongo Band of Mission Indians  |  As land development consultants, StoneCreek Partners prepared a tribal economic development plan for the Morongo Indian reservation that encompasses almost 50 square miles of land.  The work occurred at a time when tribal gaming operations were housed in a temporary prefabricated building situated in Cabazon (California) along Interstate 10 on the periphery of Palms Springs.  The economic development plan included an analysis of regional economic growth by sectors, the feasibility of potential business projects, and the specific suitability and infrastructure availability throughout the reservation.

 

The tribal economic development plan included a master plan and land development strategy for all lands along the interstate that leads in and out of Palm Springs.  Phase 1 conceptual plans included relocation of the tribe’s existing casino into the heart of a new master-planned development.  Casino Morongo Resort & Spa, a 304-room hotel with 113,000-square-foot casino, was subsequently constructed by Perini Building Company.  With its grand opening in 2004, the Morongo destination gaming resort became one of the largest tribal gaming facilities in the U.S.  The Morongo Indians had their start in the gaming business in 1983, when tribal members started a bingo hall.

 

The Morongo Indian Reservation was established in 1876, one of nine reservations created by a Presidential executive order of President Ulysses S. Grant.

 

 

cocov - Tourism Destination Strategy Consultants

BtoB Destination Marketing – “New Awe for the Falls”

Cocov Destinations  |    Strategic marketing support to Cocov Destinations.   Work includes creation of company naming, marketing nomenclature, leasing brochure, and previsualization studies, for a portfolio of retail-entertainment developments in the Niagara Falls region of Ontario and New York state.   Work has included umbrella promotional taglines for the portfolio.

 

The previsualization studies of the planned development has included rapid-prototyping of overall project concepts, specific tenancies, public areas and gathering places, and vertical oganization approaches.

 

 

Global Real Estate Consultants - Film Studios Development Consultants

CreativeCity Africa Film Studio

Conceptual design, feasibility, and pre-development plan for hybrid film/music studio on the Lekki peninsula in Lagos, Nigeria. Facilities to include soundstages, multi-faceted digital hub, production office space, and production company bungalows.  Additional facilities include destination attractions to provide critical mass to the development.

 

CreativeCity Africa film studio is part of the program for Lekki New Township under development on the Lekki peninsula, one of Nigeria’s mega-projects.