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Outdoor recreation consultants, designers, developers, and operators - Entitlements and Permits Consultants

Falcon’s Fire Golf Club at Seralago

Floribra USA / Newfield Enterprises International  |  Owner representative and development project managers for this public resort golf course in Orlando, Florida, design by Rees Jones.  Responsibilities included oversight of facilities management company (Western Golf), including capital improvement programs.  On behalf of the family office of Newfield Enterprises International (NEI), itself owned the Ibrahim brothers:  HES’ Abdulaziz, Khaled, and Waleed bin Ibrahim Al Ibrahim.


This prominent public daily fee course in Central Florida, was designed, entitled, and constructed on behalf of the property’s ownership group.   Falcon’s Fire golf course was designed by renowned course designer Rees Jones. Western Golf Properties was selected as the operator of the public facility, with a style intended to rival the standards of a private club.


The golf course, clubhouse and meeting facilities are the first phase of an overall build-out of Seralago, a master-planned destination resort situated just a minute or two from Walt Disney World.




Development Project Managers

Club California at USEB

Henderson Land Development; Universal Studios Recreation Group; Seagram  |  Designed to bring a taste of America – in this case, California, the venue was created for Universal Studios Experience Beijing.


A business plan and operating strategy was devised for integration of Seagram’s Tropicana unit in the venue’s operation. At the time, the Tropicana unit was seeking major investment opportunities and strategic initatives in establishing greater inroads for its China in-country presence.


Club California’s design was intended to augment the “taste of America” menu approach, with California surfboards, wood paneling vaneers reminiscent of Woody automobiles, and fixtures of the period to set a mood. The venue also featured Channel Surf, one of several dedicated channel’s on Universal Studios’ U-Link private commercial network.


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