The Allen Group  |   Project feasibility evaluation including tenant mix, leasing, and anchor tenant strategies for this potential mixed-use district planned for Bakersfield, California.  Work including consideration of project naming convention and selection of project name. Also provided retailer presence grid and analysis for retailers in the region, and those that were not.

Work included collaboration with owner’s team and project architect on land planning issues for a mixed-use program of power center, lifestyle center, and general-purpose for-lease office buildings.