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Family entertainment center -

FEC at Shopping Mall Retrofit

Summit Mall (Wheatfield, NY)   |  For the former Summit Mall (Wheatfield, New York), a large family entertainment center was explored to replace vacant store spaces. The FEC would operate with week-part synergies with the planned all-weather recreational sports facilities.  As part of the assignment, we created interim collateral materials (strategic marketing) for use in marketing the facility to third-party sports, sports retail, and recreation-related tenants.


The Summit, formerly Summit Park Mall, was an enclosed regional shopping mall in Wheatfield, New York near Niagara Falls.  he original anchor stores of Summit Mall were Sears, AM&A’s (bought out by The Bon-Ton in 1995), Hens & Kelly, and Jenss.   In October 1992, Macy’s opened a closeout store.  The mall first opened in 1972 and was largely vacant by the late 1990’s.


Retail-Entertainment Consultants - Tourism Destination Strategy Consultants

Crested Butte Mountain Resort

Experiential programming and design for town center at CBMR.


Master plan and placemaking for retail-entertainment town center at Crested Butte Mountain Resort.


The ownership group of Crested Butte Mountain Resort planned the development of a town center place at the heart of its resort high in the Colorado Rockies. The town center was viewed as a competitive response to the increasingly competitive Colorado ski industry, which was in the midst of “amenity creep.”


Worked in collaboration with Owner, and the project architect, in examining various “Big Ideas” that would compel the place making at the town center. Guest programming was prepared, including a slate of event programming to provide signature times of year for the resort.


A major effort was made to identify and program for interstitial areas at the town center, to assure activity throughout the operating day and week. Given the relatively modest size of the market area outside of peak visitation seasons, providing for resident use of facilities, in this way, is always of great importance.


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