Development consultants for resort hotel project in California, in the Buellton (Solvang) area of the Santa Ynez Valley. Our work included a market and financial feasibility study for the project, with facility and branding recommendations. Meeting space recommendations called for approximately 15,000 to 17,500 SF of space, later designed at built at 14,750 SF.
The work product was prepared to support the financing of this to-be-built resort hotel. The largest feasibility question for the project was its potential market capture given its location just outside the major concentration of Solvang hotels. Despite being outside the Solving central business district, hotel project was to be situated with substantial visibility and adjacency to Interstate 101, one of two major entries to the Solvang tourist district.
Our work here as hotel project development consultants included lodging brand “flag” alternatives for this 175 to 200 room property, for owner consideration. The initial assessment at the time, was that the potential guest demographic and hotel operator reservations system, was best met with the Holiday Inn brand.
The Buellton area is situated just west of the scenic themed Danish community of Solvang, California. Both communities are located in the Santa Ynez Valley region of Santa Barbara County, a closely-controlled urban growth area.
Following our here as hotel development consultants for this resort hotel, the hotel was developed and opened as a 163-room Holiday Inn, and later re-flagged as a Marriott Hotel. The property is located at 555 McMurray Road in Buellton, California.