Feasibility study for mixed-use urban infill project envisioned for a key intersection in the Hollywood community of Los Angeles, California.

The market study with financial projections and facility recommendations for the proposed mixed-use development included an office tower, hotel, and ground floor retail stores.  Various schemes were evaluated including one version featuring a prominent c-store fuel station.

The project to be located at well-known Los Angeles intersection of Sunset Boulevard and N. La Brea boulevard, in what is now the City of West Hollywood.     This intersection and this part of greater Los Angeles, experiences particularly high auto traffic.   The project of Goldrich & Kest Industries LLC was not pursued at the time.