StoneCreek Partners and its creative affiliate Adventure Entertainment (AEC) have created a first history and timeline for location-based entertainment (LBE). The history focuses on the innovations and technologies that have propelled the LBE Industry since its inception. From movie theaters to drive-through restaurants, to virtual reality and other living stories, to the coming revolution in outdoor recreation. The leisure-time options for consumers in today’s out-of-home marketplace, are more varied than ever before.
The StoneCreek AEC team became interested in tracking location-based entertainment history as the various strands of the LBE Industry seem likely to intertwine more fully in the coming decade. As well, other related trends and convergences are having their impact, as the retail mall industry, themed entertainment (and attractions), and online shopping, are completing their convergence into an integrated “retail-entertainment industry”.
A summary of the timeline is included here. StoneCreek and AEC intend to provide ongoing updates as research continues, at this link:
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