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aec Adventure Entertainment

Millennium City Hong Kong

Sun Hung Kai Properties  |  For StoneCreek Partners and its creative unit, the objective of this work for Sun Hung Kai Properties, was to create a compelling sense of excitement to the approach, stop, and exit, at the transit station and rail line that traversed past the front exterior of this major mixed-use project.

 

Recommended conceptual approaches included show systems and multi media displays integrated in the overall show architecture. The “show architecture” design included a 95-meter-long throw span light-emitting diode panel at eye level for train commuters; specialty lighting; iconography; and video projection that uses a new view-glass technology.

 

 

 

China - Hong Kong project consultants

Tai Po Mega Mall

aec   Sun Hung Kai Properties (SHKP)  |  Revitalization tactics for this regional mall, the largest shopping mall in Tai Po, New Territories, Hong Kong.   The five-zone, 598,000 SF facility, is owned by Sun Hung Kai Properties.

 

The mall is located within Tai Po New Town, a town intended to be expanded from and included Tai Po Market, Tai Po Old Market, and Tai Wo Market.   Back in the 1990’s, extensive land reclamation work occurred in Tolo Harbour to create land for the new town.

 

U-Link Private Network – Media Producer

Henderson Land Development / Universal Studios Parks & Resorts  |   Executive producer for commercial private network created for the Universal Studios Experience Beijing (USEB).   The network featured custom music videos, short subject films, and a variety of special bumpers that introduced Universal’s film, television, music, music publishing, concerts, and theme parks divisions to Chinese consumers.   For all content, work included rights clearance for each clips and audio samples used.

 

The network was displayed throughout USEB on display monitors at Starmaker, Club California, Hollywood Adventure, and at the Universal Studios Store.   After this initial installation, the U-Link was also installed at the Universal Studios Stores at Universal Studios CityWalk in Hollywood and Florida.

 

 

 

 

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