Master land use plan with tenanting mix, potential tenant roster, and district anchoring, for planned town center at Guangyang master-planned new town. Located near the new regional airport to serve Greater Beijing. Components of the master plan included a destination retail outlet mall, hotels, a retail-entertainment district, and attractions.
An overall strategic marketing approach and big idea was the organizing foundation for the concept, that included retail formats, hotels, a resort with indoor water park, attractions and themed entertainment, and other destination activities.
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