Market study, housing product evaluation, and financial projections, along with master plan for residential golf community in Middleton (Madison), Wisconsin.
Pleasant View Golf Community was a planned joint venture of two of Wisconsin’s leading financial services organizations. At build-out the master-planned golf community would include 1,300 residential units and an 18-hole championship-calibre golf course. Initial golf course routing was completed by Jack Nicklaus Design for integration with overall land development planning.
A business plan for the development project was prepared, including a detailed market assessment, supply/demand study, and recommended residential product array. Sales absorption, phasing schedules, and infrastructure routing were critical aspects of the work effort for the client.
Unlike other cities of its size (approx. 17,000 population), Middleton features the amenities and activity of much larger cities while maintaining its own unique small town charm with friendly and spirited people. Middleton benefits from close proximity to Madison and the University of Wisconsin, which has helped Middleton to become home to high-tech, biotech, pharmaceutical, medical research and agri-businesses as well as emerging and expanding commercial enterprises.