BtoB Destination Marketing – “New Awe for the Falls”
Cocov Destinations | Strategic marketing support to Cocov Destinations. Work includes creation of company naming, marketing nomenclature, leasing brochure, and previsualization studies, for a portfolio of retail-entertainment developments in the Niagara Falls region of Ontario and New York state. Work has included umbrella promotional taglines for the portfolio.
The previsualization studies of the planned development has included rapid-prototyping of overall project concepts, specific tenancies, public areas and gathering places, and vertical oganization approaches.