Tenant mix, leasing, and anchor tenant strategies for mixed-use district planned for Bakersfield, California.
Strategic marketing and leasing support to ownership involved with large landholding in the vicinity of Bakersfield, California.
Work including consideration of project naming convention and selection of project name. Also provided retailer presence grid and analysis for retailers in the region, and those that were not. Work included collaboration with owner’s team and project architect on land planning issues for the mixed-use program of power center, lifestyle center, and general-purpose for-lease office buildings.