As strategic planning consultants for this proposed new business, StoneCreek Partners supported client exploration of best means “meet the market.”
A microbrewery can take on a variety of formats, primarily related to scale of production, objectives for wholesale business, and the importance of associated brewpub operations. With the wholesale business there are issues of distribution including the option of self-distribution. The microbrewery can have a taproom (tasting room) but this function can have a fuller realization as a brewpub. The overall facility can offer itself as an event facility, or itself produce special events that help to promote the facility. And of course, the facility can offer direct-to-consumer “carryout” product and branded merchandise.