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Strategic Marketing Consultants

Strategic Marketing, Ayla Oasis Aqaba

aec   Ayla Oasis  |  StoneCreek Partners was retained to assist the developer of this $1.4 billion USD mega-development in positioning the island town center portion of the master planned community, along with providing retail-entertainment analytics, tenant mix, and leasing leasing plan.  The project’s 18-hole golf course was designed by Greg Norman.

 

The development is located in Aqaba, Jordan.

 

Placemaking Consultants - mixed-use development consultants

Master-Planned Mega Resort – Jordan

Ayla Oasis  |  As global real estate consultants, we advised the master-planned resort project team for Ayala Oasis.    We provided design review, leasing plan, tenanting alternatives, and entertainment programming for resort town center under construction.  Focus on re-design and enhancement of the resort’s retail-entertainment village, to improve the shopper experience, retail leasing, length-of-stay, and placemaking appeal.

 

The development company’s business strategy is based upon establishing Aqaba as a world visitor destination.  Aqaba is famed for serving as a location filming area for “Lawrence of Arabia.   More recently, Aqaba was on the global map for EDM festivals as the location for the Distant Heat Festival in Wadi Rum (situated outside of Aqaba).

Lifestyle Retail Center – Initial Redevelopment Feasibility

Stats Pasadena in collaboration with Marc A. Futterman & Associates – Assignment with the owner of this prominent redevelopment property in the Old Pasadena area of the city. The owner operates a wholesale and retail decorative business from the site.

 

Working in collaboration with project architect Marc A. Futter & Associates, an illustrative guest experience program was created based on the heritage of the city and the neighborhood, and integrating tenant leasing strategies, experiential multi-media ideas, live event programming, and potential sponsorships.

 

The project would be situated on one end of the historic Old Town Pasadena area (California). Old Pasadena encompasses a district from Holly Street on the North to Green Street on the South. Colorado Boulevard is the primary pedestrian and automobile route that traverses the district, although the many side streets, alleyways and sidewalks provide the distinct character of Old Town Pasadena along with the many restored historic buildings in the district.

 

Office and Industrial Consultants

Groundleasing Practices – Port of San Diego

Management review of port district leasing practices, including lease administration and lease rate.

 

The Port of San Diego was interested in confirming whether or not its ground lease rates, issues of highest and best use, deal terms, and operating polices were at par with “best practices” at other world port districts, particularly, at U.S. West Coast port facilities. A study was undertaken concerning regional market conditions, competitive conditions at other world ports, “best practices” at such other ports, and other related factors. Recommendations were prepared for consideration by the Port of San Diego, with regard to lease rate-setting and deal terms.

 

The Port of San Diego is a special government entity, created in 1963 by an act of the California legislature in order to manage San Diego Harbor, and administer the public lands along San Diego Bay.

 

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