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Feasibility Study for Mixed-Use Urban Infill

Feasibility Study for Mixed-Use Urban Infill Project

Feasibility study for mixed-use urban infill project envisioned for a key intersection in the Hollywood community of Los Angeles, California.

 

The market study with financial projections and facility recommendations for the proposed mixed-use development included an office tower, hotel, and ground floor retail stores.  Various schemes were evaluated including one version featuring a prominent c-store fuel station.

 

The project to be located at well-known Los Angeles intersection of Sunset Boulevard and N. La Brea boulevard, in what is now the City of West Hollywood.     This intersection and this part of greater Los Angeles, experiences particularly high auto traffic.   The project of Goldrich & Kest Industries LLC was not pursued at the time.

Lifestyle Retail Center – Initial Redevelopment Feasibility

Stats Pasadena in collaboration with Marc A. Futterman & Associates – Assignment with the owner of this prominent redevelopment property in the Old Pasadena area of the city. The owner operates a wholesale and retail decorative business from the site.

 

Working in collaboration with project architect Marc A. Futter & Associates, an illustrative guest experience program was created based on the heritage of the city and the neighborhood, and integrating tenant leasing strategies, experiential multi-media ideas, live event programming, and potential sponsorships.

 

The project would be situated on one end of the historic Old Town Pasadena area (California). Old Pasadena encompasses a district from Holly Street on the North to Green Street on the South. Colorado Boulevard is the primary pedestrian and automobile route that traverses the district, although the many side streets, alleyways and sidewalks provide the distinct character of Old Town Pasadena along with the many restored historic buildings in the district.

 

project experiential design consultants

Loveland Church New Campus

Cascade Events LLC, an affiliate of Loveland Church  |  At the time of its visioning, Ontario Arena is envisioned as “Southern California’s Premier Event Center,” a dedicated facility to be purpose-built to host sports events, concerts, meetings, social events, conventions, and private parties.  Integrating inspiring architecture and attractive landscaped grounds, the facility was expected to takes its place as one of the great places of the Inland Empire.

 

StoneCreek supported Cascade Events LLC in the ideation, planning, experiential design, construction costing, and overall business planning for a 140,000 sq.ft. inspirational events campus to be located in Ontario, California. The event complex would also serve as the home of Loveland Church, a major religious community based in the Inland Empire region of Southern California.  The events campus is conceived as a place for public gatherings, special events, and entertainment, as well as an inspirational setting suitable to host the Loveland ministry. The project’s design derives its inspiration from the natural properties of water and water’s biblical associations. The main auditorium, combining inspiration aspects of both cathedrals and great theaters, was dubbed the “catheatre.”

 

Cascade Pavilions will be located in the City of Ontario, California, providing a strategic setting within a community generally-acknowledged as the ?gateway? to the Inland Empire, and a location that is also in close proximity to the heart of the Greater Los Angeles Metropolitan area. Cascade Pavilions will be located within two miles of Ontario International Airport and within several blocks of Ontario Mills, the region?s predominate regional shopping and entertainment center.

 

Cascade Pavilions is a project of Cascade Events, LLC, a limited liability company (?Cascade Events?) sponsored by Loveland Church. Cascade Events will act as developer and operator of Cascade Pavilions, legally and operationally separated from Loveland Church. In addition, Loveland Church will act as a master tenant pursuant to an exclusive use agreement, to Cascade Pavilions, consolidating its various worship and inspirational activities at the facility. Loveland Church will occupy certain space dedicated to the congregation?s exclusive use, and with select rights to non-exclusive use of the overall event center facilities and proscribed facility purchase rights.

 

Cascade Pavilions, while thoroughly an inspirational location, will at the same time be a facility that will be adaptable and usable for general-purpose events, gatherings, as well as commercial entertainment, and recreation venues. In fact, the facility, as detailed in this Business Plan, will be a special event place with an extraordinary means of competing in the regional event marketplace, due to its soaring and inspirational design, and its flexible facilities plan.

 

Project Consultants for Community Redevelopment

Project Consultants for Community Redevelopment

Project consultants for community redevelopment providing analysis and due diligence required for “blighted area” designation, in connection with the 1,107-acre community redevelopment project area for the Hollywood community (Los Angeles, California).  The Hollywood Redevelopment Plan was subsequently formally approved and placed under management of the City of Los Angeles redevelopment agency.

 

Our work as redevelopment project consultants included extensive review of companies, jobs, and residents within the proposed redevelopment project area.  Among the interesting analytics to emerge from this due diligence, was our compilation of the extensive industry “back-of-house” that existed throughout Hollywood – the myriad of professionals and small businesses that together are the foundation of Hollywood’s film, television, music, and overall creative industry.  Among many, one rationale for the Hollywood redevelopment project area was simply the need to preserve an enhance this foundation of creative industry small businesses throughout Hollywood – an economic development imperative.

 

Among the projects pursued according to the redevelopment plan was Hollywood & Highland which opened in November 2001, a development of TrizecHahn.   Hollywood & Highland was part of a strategy to revitalize Hollywood Boulevard.  The well-known urban entertainment project was built with partial funding from the Community Redevelopment Agency.

 

Our work in providing the due diligence support for this required blighted area designation was on behalf of the Community Redevelopment Agency of the City of Los Angeles, at the time, the municipal agency response for the Hollywood district.  More precisely stated, our work and the redevelopment plan was prepared by the Community Redevelopment Agency of the City of Los Angeles, California (the “Agency”) pursuant to the Community Redevelopment Law of the State of California (Health and Safety Code, Section 33000 et seq.), the California Constitution, and all applicable local codes and ordinances, and is based on the Preliminary Plan as amended.

 

Our work and the resulting redevelopment project area designation was prior to action taken by former California governor Edmund Gerald Brown Jr. in 2011, to abolish the hundreds of local California community redevelopment agencies.   The Governor later sought and secured voter approval in 2015 for the rebirth of incentivized local redevelopment  through the Community Revitalization and Investment Authorities (“CRIAs”) Act (California Assembly Bill 2).

 

 

Project Consultants for Community Redevelopment

Project consultants for community redevelopment, regarding the redevelopment project plan for the Hollywood district of Los Angeles.

Contact us for more information, we'll enjoy hearing from you.