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Lest We Forget; Remembering September 11, 2001

Lest We Forget; Remembering September 11, 2001

A day of remembrance.  Lest we forget; Remembering September 11, 2001


We all remember where we were that morning, as the terrorism unfolded on live television.


But as days passed we learned more about the remarkable bravery of first responders who traveled into the collapsing structures, just trying to help.   And we learned about the bravery of those who would perish.


Now we remember all of this and also the families who lost loved ones, and those who lost friends and associates.  2,977 victims of this terror attack.  Some 25,000 injured.   September 11, 2001.


Lest we forget.

Mirror the at-Home Fitness Company to be Acquired by Lululemon

AEC’s Consumer Products Monitor


Lululemon’s $500 million acquisition of Mirror is a fascinating moment in the Convergence Era.   With the deal, Lululemon evolves its brand further into consumer lifestyle and with a decided new technology edge.    Mirror offers live classes weekly through its wall-mounted mirror device in addition to on-demand workouts and one-on-one personal training sessions.  The company is a competitor to Peloton.


The Mirror acquisition come as the retailer achieved surprising Q2 2020 sales results, actually achieving increased quarterly revenue during the Pandemic as compared to Q2 2019.   Lululemon’s Q2 results were propelled by its online sales being up 157% year-over-year.  The retailer’s sales at company-operated stores actually dropped 51% from the same quarter last year.


CNBC reported on Lululemon’s acquisition of Mirror on June 29:  Lululemon to acquire at-home fitness company Mirror for $500 million.

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