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casino gaming consultants

Gaming Resort Master Plan – Las Vegas

aec   Confidential Client  |  As casino gaming consultants for the conceptual master planning of 70-acre destination resort just off the Las Vegas Strip, featuring casino gaming, theme hotels, retail-entertainment shops, and sports facilities.


Illustration work shown here is a product of aec‘s Rapid Prototyping Unit, combining feasibility results with preliminary project scaling, layout, and overall guest experiential design – created to assist Ownership group in confirming design intent and project budgets.






Immersive environment designers - casino gaming consultants

Hollywood Squares Attractions

Viacom Consumer Products Licensing  / CBS  |  Ideation and preliminary design for  new licensed gaming zone.   The licensing concept features the “Hollywood Squares” American television game show brand.   Each of the branded slot machines within the zone integrate for an intermittent “show” along with some interactive features.  The zone concept does not change the odds of individual machines.


casino gaming consultants

Strategic Marketing – Kyōtei Hydroplane Boat Racing

Leisure Channel Japan  |  Review and recommendations for increasing the venue spectator experience, and televised viewer experience, for Kyotei racing in Japan. Hydroplane boat racing is one of a few varieties of public wagering allowed under Japan’s gambling laws. The sport features professional drivers guiding speeding boats around a set course. Races take place at established venues located throughout the country.


At the time of the work, to boost attendance many of Japan’s 24 Boat Race venues offer services including information corners, general and reserved seating for races, restaurants, and shops, as well as facilities for children and game arcades.


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