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Family Entertainment Center

Strategic Marketing Audit – Family Entertainment Center

Ashkenazy Acquisition Corporation   |   Strategic marketing and promotions audit of Xscape family entertainment center at Lafayette Square Mall (Indianapolis).    The work was an effort to salvage a difficult run for the venue.  Xscape (owned by Zoom Entertainment LLC) opened in 2008.  After a troubled operating history, a guest injury, and issues with its permits, Xcape was closed.    America’s Incredible Pizza took over the space in 2010.

 

Lafayette Square Mall was a failing mall, having lost significant tenancies and market following the opening of Circle Centre Mall (1995).  Ashkenazy Acquisition Corporation purchased the mall from Simon Property Group in late 2007, with the intent of repurposing its business.   Both Sears and Macy’s would exit their tenancies at the shopping center in early 2009.

 

 

family entertainment center

 

 

Due Diligence for Media Acquisition

Due Diligence for Media Acquisition

Due diligence for media acquisition, the Metromedia (Metropolitan Broadcasting) acquisition of Foster & Kleiser Outdoor Advertising.  Our work included the preparation of Foster & Kleiser consolidated corporate financial projections to support a prospective acquisition by third-party.  Work included select due diligence review of information and assumptions suggested by the company’s management, as well as the company’s overall strategic marketing plan for its 3rd-party clients.

 

Founded in 1901, Foster & Kleiser Outdoor Advertising was outdoor advertising’s original pioneers and have been credited with propelling the industry from simple posters pasted onto any available surface to standardized structures that are uniform, attractive and often feature landscaping enhancements.  Our due diligence for this media acquisition documented much of this company innovation as would benefit prospective acquirers.  Outdoor advertising includes such media such as billboards, transit vehicles and other types of outdoor signs, including the signs on the outside of businesses.  It also includes efforts to promote the company’s products on its own vehicle fleet, even if the effort is limited to brand displays.

 

As a result of our business planning and transactions advisory support, the company was eventually acquired by a division of Metropolitan Broadcasting called Metromedia, and was ultimately sold to Patrick Media Company. After 85 years of operation under the Foster & Kleiser name, the company was re-named as Patrick Media Group in September 1986. In 1995, Karl Eller and Partners acquired all assets of the company and renamed the business unit as Eller Media Co. In 1997, Eller Media Company became a wholly owned subsidiary of Clear Channel Communications, Inc., now known as iHeartCommunications, Inc. (as of 2014).

 

 

Due Diligence for Media Acquisition

StoneCreek Partners’ due diligence for Metromedia (Metropolitan Broadcasting)’s acquisition of Foster & Kleiser Outdoor Advertising.

Strategic Marketing Consultants

Strategic Marketing, Ayla Oasis Aqaba

aec   Ayla Oasis  |  StoneCreek Partners was retained to assist the developer of this $1.4 billion USD mega-development in positioning the island town center portion of the master planned community, along with providing retail-entertainment analytics, tenant mix, and leasing leasing plan.  The project’s 18-hole golf course was designed by Greg Norman.

 

The development is located in Aqaba, Jordan.

 

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