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happy holidays from The Adventure Entertainment Cos.

Adventure Entertainment Cos. has new website.

The Adventure Entertainment Cos., an affiliate of StoneCreek Partners (“SCP”), has launched a new website at AEC Creative – in Beta form.   Some of the client experience and specific projects that have been listed here along with SCP experience will be moved over to AEC Creative.

 

The Adventure Entertainment Cos. (AEC) is a conceptual design and project implementation company, focused on themed attractions, location-based entertainment, and outdoor recreation.  AEC regularly collaborates with StoneCreek Partners during the project feasibility and conceptual design stages of client assignments, providing early “previsualization” of potential site organization, project massing and relative scale, and exploration of guest scripting and experience.

 

AEC has also established ventures with 3rd-party organizations for the operation of niche destination facilities in outdoor recreation (GoBOLD Adventures), creative campuses (Monumental Studios), and living stories (StagePlex).   These new ventures are led by highly-experienced professionals in these industries, including Paul Bierman-Lytle, Justin Zoladz, and Robert “Bob” Johnson, among others.  The purpose of Adventure Entertainment Cos. having a new website, is to prepare for more direct-to-consumer communications about these coming destination facilities.  The Adventure Entertainment Cos. is committed to the creation of destination experiences for major project as well as smaller intra-regional locations, that combine the outdoor recreation, extreme sport, themed, and location-based entertainment industries.

Comparing the Pfizer and Moderna Vaccines

Comparing the Pfizer and Moderna Vaccines

We found this interesting, an article comparing the Pfizer-BioNTech and Moderna vaccines by Mike Terry writing for BioSpace, the life sciences digital hub.  All of us are of course keen to know what may be coming with these Covid-19 vaccines.  The economic recovery and economic development we all hope for, depends upon the actual and perceived protections and treatments that are coming.

 

The best early news is the so-called “efficacy rate” … both vaccines are reporting 90%+ efficacy rates.   the CDC states that “vaccine efficacy/effectiveness (“VE”) is measured by calculating the risk of disease among vaccinated and unvaccinated persons and determining the percentage reduction in risk of disease among vaccinated persons relative to unvaccinated persons.

 

One big similarity in comparing the Pfizer and Moderna vaccines is that each use new messenger RNA technology.  RNA therapies that use mRNAs have been in the works prior to the Covid-19 outbreak, for possible use in personalized cancer vaccines and as vaccines for infectious diseases such as Zika virus.  However, as Mike Terry notes in his article, to-date, no therapeutic or vaccine using mRNA has been approved for use by the U.S. Food and Drug Administration (FDA).

 

to-date, no therapeutic or vaccine using mRNA has been approved for use by the U.S. Food and Drug Administration (FDA).

 

Both of these vaccine candidates require two doses about 28 days apart.  The Pfizer-BioNTech requires specialized refrigeration although the drug researcher and manufacturer Pfizer has designed its own packaging using dry ice that can be stored for weeks without the specialized freezers.

 

Pfizer and BioNTech have no development funding from the U.S. government, but do have a $1.95 billion agreement with the government to supply 100 million doses of the vaccine, with an option for another 500 million.   The Moderna vaccine trials were developed with financial and logistical support from the U.S. National institute of Allergy and Infectious Diseases (NIAID) and Operation Warp Speed, and could receive up to $2.45 billion in federal government funding.  And Moderna has a $1.5 billion deal to supply 100 million doses to the U.S. government.

 

The rapid progress from virus detection, sequencing information availability, and these vaccines being in their current state of testing, is a testament to the role of the burgeoning life sciences research and development industry in today’s connected global community.

 

The full article at BioSpace comparing the Pfizer and Moderna vaccines can be reviewed here:

 

Pfizer-BioNTech and Moderna’s Vaccines Are Leading the COVID-19 Race. How Do They Compare?

 

© Amazon - Amazon Fresh Woodland Hills

Amazon Fresh Opens in Irvine

AEC’s Consumer Product Monitor – Amazon Fresh opens in Irvine, California

Update October 22, 2020 

 

From prior article, August 27, 2020:

Amazon has announced the opening of its Amazon Fresh grocery store, in Woodland Hills, California.   The all-new operation includes the Amazon Dash Cart which allows in-store customers to skip the checkout line, and a new Alexa feature to assist customers in managing their shopping lists and in-store navigation.

 

The new Amazon grocery format is an Amazon brand extension that propels its tech prowess and further casts a bricks-and-mortar net.   But the Amazon Fresh format is also testimony to the influence of consumer interest in compelling experiential design and location-based entertainment.  The Amazon Fresh experiential design utilizes numerous customer touch-points in the guest experience, each of which reach deep into Amazon’s branded technology.

 

As well, the stores are a textbook example for establishing a personal relationship of brand to consumer, in this case bringing Alexa and Amazon Prime to out-of-home after first establishing the branded tech and services in-home.   For some consumers, finding Alexa and Amazon Prime at their grocery store, may also have even emotional resonance with regard to the brand.

 

The 35,000 SF store at 6245 Topanga Canyon Boulevard (Woodland Hills) is one of several cashier-less grocery stores the company plans to operate in Southern California.  This post is updated to note that the second Amazon Fresh opens in Irvine, California in October.

 

A recent Los Angeles Daily News article provided an excellent overview of the new Amazon offering.

 

GO to Amazon’s announcement.

 

 

Amazon Fresh Opens in Irvine. Image ©Amazon

Shown here, the all-new Amazon Fresh store in Woodland Hills, California, the giant retailer’s first unit nationwide.

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